Gurgaon: Asserting its key position in India’s logistics market, leading private sector logistic company Agarwal Packers & Movers today appointed Ashok Khemka its brand ambassador following news of another transfer of his. Mr. Khemaka will now promote this company in spare time when he’s not busy managing his frequent transfers.
“This guy is best suited for promoting our brand. Who else you know has spent his entire life packing and transporting households? People know him because of his transfers, and would believe blindly any P&M related advice he gives,” said Dayanand Agarwal, Founder of the company.
“People even joke- His transfers are faster than Western Union. 46 transfers in 24 years is impressive. This means- as soon as you unpack your stuff and start settling in your new house, you receive another transfer notice, and have to call TruckWallas again. Khemkaji has been doing this for decades, be it Huda’s Congress government or Modi’s Achhe Din. We hope to encash his ‘always moving’ image and connect our brand with people,” said a senior marketing executive of the company on condition of anonymity, because he was not authorized to speak to media.
“We’re also offering ‘frequent movers’ program on the lines of airlines’ ‘frequent flyers’ program, wherein we’ll give heavy discounts to those honest government officials and whistle-blowers who use our services at least once a year. In places like UP, where a Mayawati or Mulayam transfers hundreds of officials in one go upon coming to power, this will sell like hot-cake!” said another senior official of the company to Teekhi Mirchi.
“We tried to contact Rahul Gandhi too, because he goes to some undisclosed abroad location even for a haircut, and would’ve been our ideal brand promoter, but he declined saying – Why do you need ads? Ads are in your shirt, in your pant, in your underwear…Ads are everywhere!” revealed the said company official.