New Delhi/ Fortaleza, Brazil: Amid news that Narendra Modi has hired Mumbai-based fashion designer Troy Costa for ‘image-makeover’ before his proposed US visit, India’s popular magazine India Today has claimed it was Modi’s attire in BRICS summit that made a ‘huge impact’ on BRICS leaders and his style statement helped India ‘grab global eyeballs’.
India Today went on to say that, brown suit that he wore was actually carefully chosen so as to put Indian viewpoints on international issues in the best possible way. It also said that his shirt, shoes and scarf caught the attention of his fans in the country hosting him.
If that was not enough, article even described materials used in the garment to be tied with our national identity, though the story remained silent on how brown color, that is nowhere there in Indian flag, is tied to our national identity.
Mr. Modi has been successful in communicating his ideas through his fashion, it claimed.
Stories like these are very common in India, where fairness creams are understood to be playing a key role in cracking job interviews. Globally, deodorant sprays are thought to have potential of making dozens of girls go crazy over you.
But, effectiveness of attire in impressing international leaders and making them allies of your country is something that has not been researched well. This latest discovery by India Today is expected to go a long way in re-defining international diplomacy and global fashion-industry.
If you’re wondering if we’re just faking it, read the original post at India Today website here: