New Delhi: What’s common among those who’re indulging in fight over right wing versus left wing debate in the country? Ans: They all are twitter celebs with massive followers count. One wonders why are they all suddenly interested in politically polarizing topics in the country, that, they never found interesting till date.
If sources are to be believed, IT cell of different political parties are leasing twitter handle of celebs with handsome fan-following, to evoke strong emotions among the masses, and exploit the goodwill those celebs generated over their entire life, to their narrow benefits.
The trend started with outburst of social media in India in 2014. Experts view this as a win-win for both the sides. Twitter celebs are earning money of the order of hundreds of crores of rupees in return. Political parties are using these handles to spread their agenda on social media, usually at the times of controversial events that polarize the masses, such as Ramjas college unrest, Intolerance debate, Demonetization etc.
Social media watchers always suspected this to be the case, when those who could barely speak or write anything, started regularly posting messages in surprisingly impressive language and wit on social media. The suspicion converted into belief, when a well-known former sportsperson and troll claimed that he made 30 Lakhs from twitter by merely tweeting ‘sponsored posts’.
Whether this is ethically right or wrong is subject of debate, but this surely has opened a new income channel for celebrities who lost their relevance with time and changing public taste.