Billionaire Mukesh Ambani’s Reliance Jio is causing nervousness among the competitors. Reliance is aiming 100 million Jio subscribers in a short span of time, which seems very possible given the cash reserves Mukesh Ambani has.
Recently Jio has started distributing sim cards with unlimited data pack for promotion purpose, which will help them penetrate the market and create buzz. The data speed and voice clarity guaranteed are way above the normal service provided by the current players. There is a long queue at delivery centers for the privilege of getting the Jio Sim cards.
In one of those queues at Mumbai, the CEOs of rival companies Idea, Vodafone and Airtel were seen talking to each other. Apparently, their companies are not able to provide such high speed data and this is the only way they can have good quality data and voice service. The CEOs were trying to hide their face by wearing hats and some other other accessories, because of the embarrassment they would face if someone recognizes them.
Not only the CEOs, even the normal employees at subsequent levels are flocking the queues and trying all out to get Jio connections. Mukesh Ambani has a dream that employees of all telecom companies in India should use Jio sim cards by the coming year. He has even made unlimited data free for the rival CEOs to attract more rivals. This way he plans to wipe out competition from the market. Meanwhile, he has put a condition before the rival CEOs, which says that they have to immediately stop their advertisements about 4G networks which anyways they are not providing to the customers. The CEO of Idea cellular even went on to add that although Idea shows that they are providing 4G to the customers, actually they are still operating on the 2.5G technology.
Well, Reliance had brought the first revolution in the telecom market when it dreamt of giving mobile in every Indian hand, now it wants to go further by providing quality data in every hand.
(Also published by Santa on My Faking News here.)