New York/ Delhi: A well known multinational company that specializes in personal care products has recently launched a toilet tissue paper with twitter hash-tags trended by Times Now printed on it. Company claims that upon seeing it, anger level of people raises, that helps them in creating pressure and emptying bowl. This product would exclusively be launched for the Indian market first. If successful, would be subsequently rolled out in Europe and America in phased manner.
Name of the company is withheld by Teekhi Mirchi in order to protect their business interests. Company is naming this range of tissue papers as “RagePressure”. It’s going to hit Indian market somewhere in July end 2014.
Talking exclusively to Teekhi Mirchi, India head of the said company, Mr. Paykhana Das told us, “We have an R&D department that did a research and trials recently and concluded that anger is 300% more effective in building pressure as compared to traditional methods. Twitter users have long reported that sensational and outrageous TimesNow hashtags raises their anger level, so we thought of printing them on tissue papers and see behavior of our trial users. I can tell you that results are very encouraging. We’ve applied for the patent and hoping it to be a big hit in Indian markets.”
The above developments has met with varied reactions. TimeNow editot-in-chief Arnab Goswami called it a threat to Indian toiletries industry and ran a 2 hour long charged and heated TV debate in his daily show NewsHour. Times Now’s twitter handle came down heavily on Teekhi Mirchi and posted at least 100 tweets with hashtag #MirchiBetrayingCountry.
Common man on the street has more or less welcomed this development. “Abe, sutte phoonk-phoonk ke toilet choke ho gaye lekin pressure hi nahi banta, saala yahi try kar lete hain.”, Gusal Ram Singh, an engineering student told us in frustration.